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Porsche Centre Egypt - SMG Engineering Automotive Company launches the new Porsche Macan in Egypt


CAIRO, May 19, 2014:  SMG Engineering Automotive Company, one of the leading importers/distributors of cars, spare parts, tools, trucks, buses and motorcycles in the Egyptian market and the sole agent for more than 100 international brands, announced the launch of the new compact SUV Porsche Macan in Egypt on Monday.

Speaking at a press conference at the Four Seasons Hotel in Garden City, President and CEO of SMG Ibrahim Ghattas said that the company would start selling the eagerly awaited new Macan today at its branches.

“With Porsche, we have been able to maintain our market position as the leading sports car brand in Egypt. With an extended market share of almost 10 percent, we look forward to more aggressive growth in the future. Today, with the introduction of this latest model, SMG is entering a new era for Porsche in Egypt.” said Ghattas.

Christer Ekberg, managing director of Porsche Middle East & Africa said that the launch of the new Macan was another milestone in the company’s history. With the Macan, Porsche has created the first sports car in the fast-growing compact SUV segment. “The Macan provides plenty of space for leisure, hobbies and sport. It sets new standards for sportiness in an urban environment,” said Ekberg.

Despite the political turmoil in Egypt, which has hit the private sector hard, Ghattas stated that SMG has continued to make gains and even strengthened its position in the Egyptian market. He attributed the company’s success to the “courage, support, resilience and commitment of it steam members.”

SMG is now planning to open several new locations for Porsche in Egypt. In June, the company will open a state-of-the-art showroom in Capital Business Park in Sheikh Zayed, 6 October City. It will also start building an exclusive Porsche 3S facility in Abou-Rawash later this year, which will include a trade-in centre for Porsche pre-owned vehicles. Ghattas said the new centre is expected to open in 2015.

In the spare parts sector, SMG remains a market leader for all types of vehicles in Egypt. “We manage this through a well-developed network of more than 1,000 wholesalers and retailers distributed through the country and the great parts brands that we represent,” Ghattas said.

The company also recently opened a pioneering spare parts showroom in Downtown, Cairo, which is designed for parts dealers in particular, and plans to roll out the same concept in other areas. In the same sector, SMG continued a high growth rate in excess of 15 percent in 2013. “We will continue to pursue more aggressive growth rates in 2014 and years to come,” Ghattas said.

SMG has also expanded significantly in the work tools and equipment sector, where it has been successful in fully equipping several workshops with its state-of-the-art tools and equipment brands.

In the motorcycle business, SMG continues to grow with its trend setting leadership in the motorcycles and accessories business alongside Harley-Davidson. With Harley, Ghattas said that SMG had created a new lifestyle for riders, which would continue in the new luxury showroom and café planned for 6th October City.

In the commercial vehicles sector, SCANIA remains one of the leading heavy-duty trucks and bus suppliers in the market. “We have grown the brand both vertically by providing better service to our existing customers and thus growing our volume with them, and horizontally by attracting new customers to the brand thanks to our pioneering after-sales service,” said Ghattas.

SMG bid successfully for a major order of bus chassis for the Cairo Transport Authority (CTA). The locally built buses will be delivered later this year starting from September.


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